About Us

Prime Time Sports, LLC, provides first-class event management and event planning to premiere sporting and corporate events in Portland, OR and along the West Coast. Relying on past experience and expertise, Prime Time Sports aims to effectively market, operate and manage high quality events catering to the student athletes, participants, fans and corporate sponsors who make the events possible. Efficient and effective event planning and execution is a PTS guarantee.

Our Team

John McCallum


With over 15 years of experience in the sports marketing and management industry, John previously served as Event Manager, Director of Marketing and Sales, and Vice President for ProMax. During this time, he managed the details for 7 different sports events, improved sponsorship sales and increased event revenue. Since 2005, he has served as President of Prime Time Sports where he oversees the business operations of multiple sports events. A native of Oregon, John received his BS in Business Economics from Willamette University where he played football and was a member of the SAE Fraternity. He resides in Wilsonville with his 2 great kids, Koby and Marri. In his spare time John enjoys spending time with his kids, working out, playing golf, and coaching both his kids teams. John is also the Football Director for Wilsonville Youth Football.

Reggie Walker

Director of Operations

Reggie joined Prime Time Sports in 2010 after previously interning for the company while in college. In his four years with Prime Time, Reggie has been hands on with all of Prime Time’s day to day business. In his current role as Director of Operations, Reggie is responsible for every aspect of Oregon’s nationally recognized High School basketball tournament, the Les Schwab Invitational. Through his work at Prime Time he has also assisted in the planning, organization, and execution of the Nike Hoop Summit, Nike Global Challenge, and the Nike EYBL. A native of Portland, Reggie graduated from Grant High School and the University of Oregon with degrees in Business, Political Science and Spanish. In his free time he enjoys traveling, trying new restaurants, and watching basketball.